Brand Identity Fundamentals

Explore all logo configurations, approved color treatments, minimum size requirements, clear space rules, and prohibited usage — everything needed to apply our mark with confidence.

Get a quick overview of our core primary, secondary, and accent palettes. Color usage is a strategic tool designed to trigger instant recognition and evoke specific emotions.

Discover our multi-font system — VH New Order, Feature Display Condensed, Poppins, and IBM Plex Sans — with the full type scale, weight hierarchy, and usage guidance for every context.

Our voice is direct, warm, and science-backed. This section covers tone of voice, messaging pillars, vocabulary standards, and writing examples for all brand communications.

View the guidelines for Vibrant Health's imagery, from product shots to lifestyle photography. Ensuring every shot feels intentional, on-brand, and unmistakably ours.

See how the Vibrant Health brand translates across packaging, digital, social media, print, and environmental applications — with real-world examples and format-specific guidance.