Logos

The Vibrant Health logo is the most visible expression of our identity. This section covers every approved lockup configuration, color treatment, minimum size specification, clear space rule, and misuse example — so the mark is always applied with integrity across every medium and scale.

Impact

The Vibrant Health master logo is the definitive cornerstone of our brand identity. Its distinctive logomark visually embodies the 'Molecular Transformation' concept, with fluid lines and interconnected nodes symbolizing growth, innovation, and the synergy between science and holistic well-being. Paired with the bold, modern 'Vibrant Health' wordmark set in VH New Order, the combined mark projects a premium, trustworthy, and contemporary presence. This versatile identifier is designed for instant recognition and consistent application across all brand touchpoints.

Master Logos

The Vibrant Health master logo features two primary lockup configurations to ensure versatility across all applications.

Trademarks

All proprietary brand names, product names, logos, and taglines must include the appropriate trademark symbol (™ or ®) on first and subsequent references, unless otherwise specified.

Trademark symbols should be applied consistently and accurately across all materials to protect brand equity and ensure legal compliance.

For items that are registered, use ®.
For items pending for approval, use ™.

When to use the logo WITH the registered trademark vs. the logo WITHOUT?

When determining which version of the logo to use, the decision is generally based on the legal status of the mark and the context of the application.

Use the Logo with the Registered Trademark:

  • Official Commercial Materials: Use this version on final product packaging and official advertising where the brand is being established as a legally protected entity.
  • External Marketing: It is standard for consumer-facing assets, such as retail signage or promotional displays, to include the symbol to notify the public of ownership.
  • Legal Protection: Including the Registered Trademark symbol serves as a formal notice of registration, which is often necessary to claim certain damages in trademark infringement lawsuits.

Use the Logo without the Registered Trademark:

  • Small-Scale Applications: If the logo must be scaled down to a very small size (e.g., a favicon or a small social media icon), the Registered Trademark symbol can become an illegible "blob" and may be removed for visual clarity.
  • Internal Presentations: For internal strategy documents, mood boards, or drafts, such as the "Marketing Style" framework, the symbol is often omitted for a cleaner aesthetic.
  • Aesthetic/Minimalist Design: In high-end brand photography or "lifestyle" marketing where the focus is on the atmosphere rather than the technicality of the product, a clean logo is sometimes preferred.
  • Social Media Content: On platforms like Instagram or TikTok, logos are frequently used without the trademark symbol to feel less "corporate" and more integrated into the content.

Alternative Logos

For enhanced versatility across diverse applications where the master lockup might not be ideal, Vibrant Health utilizes three alternative logo configurations. These include an alternate horizontal lockup, a compact lockup with initials, and a stacked wordmark. While the master logo should be used whenever possible, these alternatives ensure our core visual identity, rooted in Molecular Transformation, remains consistent and impactful regardless of scale or context.

Minimum Sizes

The logotype should always be legible. Never use it at sizes smaller than specified.

Alternate logo minimum size: 110px screen, 39mm print Secondary logo minimum size: 200px screen, 70mm print

Clear Space

To maintain maximum impact, our logo needs room to breathe. Clear space is a mandatory buffer around the logo that must remain free of any text, images, or page edges. Use this "clear space" to prevent clutter and ensure the brand stays clean, legible, and professional.

Don't Use Cases

An effective logo is only as strong as its consistency. To maintain the integrity of our visual identity, avoid any modifications that distort, crowd, or diminish the logo's impact.

Don't

Don't use filters on the logo.

Don't

Don't use unapproved patterns behind the logo.

Don't

Don't stretch the logo.

Don't

Don't tilt or rotate the logo.

Don't

Don't outline the logo.

Don't

Don't crop the logo.

Don't

Don't use colors outside of the VH color palette.

Don't

Don't use other fonts.