Packaging
VH New Order
As our primary brand font, VH New Order remains the exclusive choice for all product packaging. It serves as the "anchor" of our physical presence, maintaining the recognizable DNA of the brand on the shelf.
Typography
Typography is a foundational expression of the Vibrant Health brand. Our typefaces — VH New Order, Feature Display Condensed, Poppins, and IBM Plex Sans — work together to balance scientific authority, human warmth, and modern precision. Each font has a defined role and should only be used as specified.
Brand Typeface
Our brand typeface, VH New Order, is rooted in the contemporary New Order family, a typeface celebrated for its simplified and optimized design.
These fundamental characteristics make it ideal for clear readability and precise communication in medium-sized text across both print and screen applications (optimally between 10pt–46pt / 12px–60px).
As an OpenType PostScript font, VH New Order offers robust performance and features a Glyph Count of 110.
Download Brand Typeface VH New Order
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Uppercase abcdefghijklmnopqrstuvwxyz
Lowercase 0123456789&?!+-*/<>%$#()[]{}
Numerals & Special Characters Custom Attributes
Building on this strong foundation, VH New Order is meticulously refined with deliberately widened letterforms and a strategic removal of excessive curvatures.
These thoughtful adjustments are engineered to instill a confident, assertive, and remarkably clear presence. This ensures every message resonates with the inherent strength and trustworthiness of our brand, empowering our audience and reflecting our commitment to radical transparency and leadership in the wellness space.
Typography Strategy: Multi-Channel Art Direction
To ensure our brand remains versatile across different consumer environments, we are implementing a strategic split in our typography usage. While VH New Order remains a core pillar of our identity, its application is specialized. We utilize two distinct typographic systems based on the medium and the intent of the communication:
Written Communication & Marketing
Feature Display Family & Poppins
For all art direction outside of packaging—including digital marketing, advertising, and editorial layouts—we move away from VH New Order in favor of a high-contrast pairing:
Feature Display Family
Used for display text and headlines to provide a sophisticated, editorial feel.
Poppins
Used for body copy and functional text to ensure maximum legibility and a modern, clean aesthetic.
Download All Written Communication & Marketing Fonts
Poppins
Upright
Italic
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
IBM Plex Sans
Upright
Italic
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?@#$%^&*()[]{}<>-+
Written Communication Usage
Please follow these conventions to ensure a strong, cohesive brand language across all visuals.
Heading Style
Italicizing Key Words
- Default text: use Feature Display Condensed at Regular weight
- Key words: use italicization and Bold weight
General rule
If the key words appears too thick, opt for a lower weight. Or vice versa, if too thin, opt for a thicker weight.
Body Style
Using Poppins
- Use Poppins as body copy. Pair with Feature Display Condensed headings.
-
When emphasizing key words, increase font weight by 2 levels:
- Light (default) + Medium (key words)
- Regular (default) + SemiBold (key words)
General rule
Poppins should always appear smaller than the Feature Display Family — for it has a supporting role as body text.
- Choose EITHER Feature Display or Feature Display Condensed as display text — NEVER use both on the same touchpoint
- Use Feature Display and Feature Display Condensed on separate touchpoints
- Reserve Poppins for body text
- Reserve IBM Plex Sans for small label text — limited use
- Don't mix Feature Display and Feature Display Condensed
- Don't set Poppins at a larger text size than the Feature Family
- Don't set IBM Plex Sans at a larger text size than Poppins body copy
- Don't use Feature Family for text longer than 10 words — may have to reconsider whether this is body copy instead