Color System

In most product label designs, the primary color from the designated color family is applied to both the product title and the logo motif. This consistent use reinforces the product category and aids in visual organization across the product line.

There are two exceptions to this approach: Trilogy Vegan and Vitamin C. In these cases, a darker shade of the primary color is used for the product title to enhance legibility, while a lighter shade is applied to the logo motif to maintain visual balance and clarity.

For each product label design, an accent color is assigned to the pill-shaped callout located below the product title. This accent color is typically a variation of the primary color to preserve the minimalist, contemporary aesthetic. In some cases, however, a more vibrant accent color is used to highlight a specific flavor—such as the Digestive Vibrance Mandarin Orange—or to enhance visibility for certain product label which has less vibrant primary color, such as Natural Boron.

With the exception of the premium products — such as Maximum Vibrance, which features a black background — all product labels should be designed with a white background. This ensures a clean, modern appearance and a consistent shelf presence across the product line.